Then what happened? All the other stores copied them and did the "50% off" ad too. Suddenly, the first store is not getting all the customers anymore.
Eventually their "50% off" became the market standard and became saturated. Guess what happened to the first store's results? It started dropping again, right? This is market saturation.
Market saturation means someone will always have to come up with new marketing ideas and strategies to stay ahead of the pack and deliver the best results because it becomes saturated over time.
This is why creativity and experience is the most important component of a marketing campaign. It makes you the market leader, who always gets the lion's share of the early results.
Creativity can''t be copied and its a never ending game because one day even that idea will be copied. Especially if it's a good idea.
That is why the true advantage we provide our clients is our creativity derived from our experience producing results. It makes our clients the leaders of the pack. And you know the leaders of the pack always get the most results.
2) Proven Marketing Knowledge for Online retailers
We have worked with a dozen of your competitors and have seen their internal numbers and what works. We are going to use our insights gained from that work in order to help your business. It's that simple.
We specialize in digital marketing for online retailers, that's it. We don't do local lead generation, we don't do social media posting for likes, we don't service every type of business under the sun. We specialize in getting a return on your investment for online retail brands through digital marketing.
Being specialized makes us deliver results and know what works for our market. With us, you have instantly added the expertise from marketing campaigns from Fortune 500 companies as well your competitors that would have taken you decades to acquire, if it's possible at all.
3) Hands Off Marketing
We are a marketing team that eliminates the need of hiring a marketing team or any full-time marketing employees. There is no no need to pay us benefits or bonuses, we are not stuck in a long term contract, and we don't need any management. In fact, we do better without much management.
We are your in-house marketing department of experts. We know what works. We simply eliminate the extra money, time, and stress in creating a marketing department and making sure they are profitable.
Or if you already have a marketing team, we simply bolt on to what you have and expand your capabilities.
4) All the other "benefits" marketing firms mention
Things like timely communication, easy to get along with, knowledgeable, good customer support, etc.
Ofcourse, those are included. Those are standard benefits any decent human being will include. Those are not real advantages of your firm, so there is no need to talk about them too much.
As I said, the real value and advantages from us are the 3 above; creativity that makes you the market leader, specialized marketing knowledge that took decades to acquire, and hands off marketing that removes the time, money, and stress you would have to go though to get marketing of this caliber.
Some people say we have this "marketing personality", you can't really teach it, you know. Sometimes, we feel like we were born to do this.
We hope you like us because of our personality and you stay with us because we deliver.
